Yaaa.cool — Blur

A human approach to artificial intelligence.

yaaa.cool is a voice-first AI assistant that remembers you and acts before you ask, on the web, in Telegram and over the phone. The name stands for “Yet Another AI Agent”, so the brand had to make the joke land.

The founder came to us with an agent that already worked and, in his words, looked like crap. A few weeks in, his team showed us who it was really for: people stuck at work without the manual, the procedure or the expert they need. We built the identity around that idea, a second brain for the whole team that feels like a friendly colleague.

In seven weeks we designed the logo, the brand guidelines, the landing page and the full app, and handed it all over ready to build.

Street billboard reading Your team’s second brain, with portraits of people at work

Billboard reading Organize these notes into a learning system for me — Fig. 01 — Campaign — billboard

The yaaa.cool symbol in white on Sunset Coral with its construction grid, beside business cards — Fig. 02 — Identity — symbol and business cards

Letter Y plus Letter C plus a circle make the yaaa.cool symbol — Fig. 03 — Logo — construction

Fig. 04 — Brand guidelines

Fig. 05 — Campaign — billboard

Three yaaa.cool social posts with prompts as their headlines — Fig. 06 — Social — templates

The yaaa.cool landing page on a laptop: a self-learning AI assistant built to work like you — Fig. 07 — Website — landing page

The yaaa.cool website on a desktop monitor: What you can do with yaaa.cool, with knowledge experts, saved memories and repeatable routines — Fig. 08 — Website — features

The yaaa.cool palette, from Ivory Snow and Midnight Graphite to five soft tints, beside a portrait — Fig. 09 — Colour — core palette

A street poster beside the Red Rose and Poppins alphabets on Periwinkle — Fig. 10 — Typography — Red Rose and Poppins

Three posters on a stone wall, each quoting a prompt people ask yaaa.cool — Fig. 11 — Campaign — posters

( More projects )

Continue through the work.

(01)
Sonar — Product Design
(02)
Tendr — Brand Identity
(03)
Pairscope — Brand Identity